Email Marketing - BounceCurl
Overview:
For an interview process for BounceCurl, I was tasked with creating a mini campaign to advertise their Weightless Shampoo – a slow moving product that needed to increase sales. The goals were to increase product awareness, communicate key benefits, and make the product feel both relevant and desirable.
Solution:
I designed an Instagram post, story, and email campaign to spotlight their product and show it’s key attributes. Using Figma and Klaviyo, the email campaign that walked through the Weightless Shampoo product by taking the viewer through the sight, touch, and smells they would experience by using the product. The BounceCurl brand focuses on being warm, confident, and a bit playful, so I used these characteristics to inspire my call to action, word choice and visual story.
The Instagram carousel used the brand’s key sand color to maintain brand consistency. The use of dripping shampoo as a connecting piece between the two images allows the pictures to flow smoothly into one another while allowing the post to avoid being text-heavy.