YoLove Frozen Yogurt Branding
Overview:
YoLove is a frozen yogurt shop in Chandler I enjoy going to. Nobody seems to recognize the name when I mention them, but they have great flavors and a lot of growth potential.
Their current branding is underdeveloped; they lack a website, social media content, and an interior that strongly aligns with their identity. By developing a complete brand identity system, they would likely increase their brand’s recognition and draw in new customers.
Solution:
As their name and current logo communicates love, I wanted to visualize this idea in a way that was less cliche than relying on hearts.
I developed a series of cup designs enforcing the idea of love with different people. Each cup design shows a different possibility of who you may be enjoying your next cup of froyo with.
Using Figma and WordPress, I created a web design that showcases the fun, lovable spirit of YoLove’s yogurt while informing the audience of their newest flavors, location, and hours of operation.
I found a post on YoLove’s Instagram account with the caption, “How much love can you stack?” I thought this would make as the perfect tagline for the idea of stacking your love with different people.
YoLove often has a couple of flavors that are replaced with new ones. Social media posts are a perfect way to drive excitement for these new flavors, and bring new regular customers in.
Some Images of YoLove's Previous Branding:
