CaZo Dance Flyers
Overview:
CaZo Dance Theatre hosts yearly fundraisers to raise money for their team and provide a sneak peek of their next upcoming dance show. They needed promotional flyers for their company members to share to promote attendance of this event.
Solution:
Provided the text and some images of the dancers, I designed flyers that represented the themes of their upcoming show, while keeping the overall appearance bold and eyecatching to draw attention.
Much of the show’s plot takes place at a dance club, while the other couple gets split apart when the main male gets drafted into the military. I used these themes for the background imagery while working to keep the color scheme simplified. I kept dark red as the dominant color to keep alignment with the company’s branding.
As a personal extension of this project, I designed brochures that convey a simplified version of who CaZo is.
The biggest challenge was coming up with a clean list for all of their classes and the different age groups they are intended for. By creating a three column layout and a key for their open classes, this overwhelming amount of information became navigable.
