YoLove Frozen Yogurt Branding
Overview:
Yolove is a frozen yogurt shop in Chandler I enjoy going to. Nobody seems to recognize the name when I mention them; but they have great flavors and a lot of growth potential.
Their current branding is underdeveloped. They lack a website, social media content, and an interior that really aligns with their identity. By providing a full brand identity design, they could likely draw a lot of new customers in.
Solution:
As their name and logo is about love, I wanted to incorporate this idea in a way that was less cliche than only using hearts.
I developed a series of cup designs enforcing the idea of love with different people. Each cup design shows a different possibility of who you may be enjoying your next cup of froyo with.
I found a post on YoLove’s Instagram account with the caption, “How much love can you stack?” I thought this would make as the perfect tagline for the idea of stacking your love with different people.
YoLove often has a couple of flavors that are replaced with new ones. Social media posts are a perfect way todrive excitement for these new flavors, and bring new regular customers in.
Some Images of YoLove's Previous Branding:
